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Whatever the design brief, a professional graphic designer, just like an architect, an engineer or a product designer applies certain parameters to their designs to ensure a specific outcome.
In some cases, the criteria for these parameters are, indeed, scientific formulas that have been proven over centuries to achieve a specific desired outcome.

In the graphic design industry, illustration can struggle to find its natural resting place.

At one time, illustration was all there was to portray visual imagery. Before photography was available, Commercial Artists hand drew images from advertising material through to news articles. Even typography was hand drawn in most cases in advertising.

Cut price design and print?

We have all seen the blanket advertising, especially in social media, by design and print farmers.  Are they any good and is it right for you?

What is branding?

In these days of misinformation, the term 'branding' is often misused or misunderstood.
Getting a logo designed is not branding, for example.  It is part of a business's branding – a pivotal part, in fact – but it is not branding in its own right. 

 

Doing the Home Work

With the monumental rise in the numbers of people working from home, it is worth taking the time to consider some very important recommendations for your health and safety when using computers at home.

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